Through years of programming and evidence generation, we have learned that focusing exclusively on improving services or systems may not lead to desired outcomes. As such, programs are increasingly focusing on working with individuals, communities, and other groups to demonstrate the impact of utilizing SBC approaches. Understanding what influences behaviors, as well as the barriers to changing them, are critical to bringing about desired changes in these behaviors.

By employing SBC approaches, programs are likely to see more sustained changes in behaviors and the broader enabling environment through increasing knowledge, shifting attitudes, addressing social norms, and reducing barriers across systems. Through widespread social and behavior shifts, programs are more likely to reach intended outcomes, as well as see outcomes sustained over time while partnering with participants in planning and implementing activities.

SBC approaches are becoming increasingly popular in the DRG sector and more broadly to effectively engage young people in programming. Using SBC approaches, program implementers can overcome their biases and assumptions to explore the world around them from the perspective of participants, taking into consideration the complex environments in which they live, including social norms, laws, institutions, cultures, etc. Further, SBC approaches use new and innovative ways to reach young people to support sustained change in their lives. By directly addressing attitudes and social norms through SBC approaches, programs can enhance and sustain young people’s civic and political engagement.

Numerous factors can influence the political behaviors of young people, from personal beliefs and attitudes to peer influences, social norms, and the socio-political environment individuals live. Various actors exert influence over a young person’s life choices, whether negatively or positively, intentionally or unintentionally. Community members, such as parents, peers, coaches, civic leaders, and teachers can create safe spaces that foster young people’s positive and meaningful participation in public life. These actors can also support opportunities for young people to get involved in public life and play leadership roles in achieving community change across development sectors.

SBC approaches can strengthen youth leadership and participation programming by:

• Ensuring formative research is conducted and focused on young people and their decision-making processes;

• Improving the effectiveness of youth-focused programs through intentional program design informed by their real behaviors and influences; and

• Enhancing sustainable youth political participation and leadership by addressing real barriers to achieving goals.